What is Killastic?
Killastic is a term to describe non-plastic biodegradable products created in order to minimize use of plastic which poses a threat to the environment and all forms of life on our planet. The word has been invented by Krishna Bhatta, the founder and CEO of ABI College, London following the final episode of BBC Blue Planet II which showed the devastating impact of plastics on marine life caused by its increasing and excessive use.
There are currently 8 billion tons of plastic waste on Earth which is equivalent to more than a ton of waste for each person inhabiting our planet.
Ref: https://www.bbc.co.uk/news/science-environment-40654915
Founder’s Note
A Future Beyond Plastic Begins with the Choices We Make Today
There are moments in life that change the way we see the world forever.
For me, one of those moments came after watching the powerful documentary BBC Blue Planet II, which revealed the devastating impact plastic pollution is having on our oceans and marine life. Like millions of others, I was deeply moved. But I was also left with a question that stayed with me long after the programme had ended:
If we know the damage plastic is causing, why are we still designing our lives around it?
That question became the beginning of Killastic.
I created the word Killastic by combining the idea of “killing plastic” with a vision for a better future—not through fear or blame, but through innovation, responsibility, and better choices. It represents a belief that the most effective way to solve the plastic crisis is not simply to recycle more, but to reduce our dependence on plastic altogether and replace it with materials that work in harmony with nature.
Killastic was founded on a simple principle:
What we create today should never become tomorrow’s environmental burden.
Every product we develop, every material we choose, and every decision we make is guided by that principle. We believe sustainability should never mean compromising on quality, design, or everyday practicality. Instead, it should become the new standard for how products are made and how businesses operate.
But Killastic is about more than products.
It is about changing mindsets.
It is about encouraging people to pause before making everyday choices and to recognise that even small actions, when multiplied across millions of people, can transform our planet. Every plastic-free decision protects wildlife, preserves natural resources, and contributes to a healthier future for generations to come.
This journey cannot be achieved by one person, one company, or one country alone.
It requires all of us.
Together, as consumers, businesses, educators, communities, and innovators, we have the opportunity—and the responsibility—to redefine what responsible living looks like. Every refill instead of a disposable bottle. Every compostable package instead of plastic. Every conscious purchase becomes part of a much bigger story.
My hope is that Killastic becomes more than a brand.
I hope it becomes a symbol of thoughtful living, responsible innovation, and a future where protecting our planet is simply part of everyday life.
Thank you for believing that change is possible.
Thank you for choosing products that leave a lighter footprint.
And thank you for being part of a movement that proves progress begins with the choices we make together.
Plastic does not belong in our future.
Together, we can build one without it.
With gratitude,.
— Krishna Bhatta
Founder, Killastic
The plastic problem
Plastic products are devastating for our environment due to the fact that plastic cannot be digested by living organisms as a part of natural ecosystems, and it does not readily decompose (typically 1000 years plus). Plastic is composed of many toxic pollutants which are released into the environment as plastic is mechanically broken down into very small particles by physical processes. These have many harmful effects to both human health and wellbeing and life on land and in our seas and are difficult to eradicate because of their durability. For these reasons plastics are rapidly accumulating and creating escalating problems for all aspects of life on earth. This is why it is ESSENTIAL that we have effective and concerted intervention.
The Killastic solution:
Individually :
There are a range of actions that we can all take individually to ensure that we stop this environmental threat from unnecessary plastic use. These include:
- The use of Killastic products only reusable bags and bottles for example
- The purchase of products with little or no plastic packaging
- The reuse of any plastic products you may have
- Making changes to your trash habits
- Raising awareness about plastic pollution with your family, friends , colleagues and community leaders
- Having conversations about the problem with political representatives and lawmakers and getting involved with government at all levels so that they give priority to the issue
- Joining or forming a local environmental ‘ clear-up’ group.
Business and organisations:
- Withdrawing plastic checkout bags from commercial outlets
- Banning the use of polystyrene food containers by food vendors and restaurants
- Making continuous small changes to environmental habits to achieve a cumulatively large and significant impact.
Think globally, act locally-Together we can make a difference!
